The Future & Our History

The Vario Research Car
Car of the future?

"There's no such thing as the car of the future! Just as we can't speak of the car of the present, we won't be able to talk about one of the future either. There will be lots of cars of the future," says Mercedes-Benz's head of marketing research, Gerd Bickelmann.

This analysis should not come as a surprise. There are presently more than 12 000 vehicle

types registered with the German authorities, and the number is growing. The more individualistic a society, the more idiosyncratic are the desires of its members, and thus the more varied the range of cars on offer.

The Vario Research Car is one of Mercedes' answers to this challenge.

Four concepts in one The modular principle

Adaptive running gear The interior

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"There's no such thing as the car of the future! Just as we can't speak of the car of the present, we won't be able to talk about one of the future either. There will be lots of cars of the future," says Mercedes-Benz's head of marketing research, Gerd Bickelmann. This analysis should not come as a surprise. There are presently more than 12 000 vehicle		types registered with the German authorities, and the number is growing. The more individualistic a society, the more idiosyncratic are the desires of its members, and thus the more varied the range of cars on offer. The Vario Research Car is one of Mercedes' answers to this challenge.

*Four concepts in one*		The modular principle
*Adaptive running gear*		The interior

[ Mercedes-Benz ] [ The Future & Our History ] [ Next ] [ Index & Search Function ] [ Dialogue & E-Mail ] [ Help ]